Usually, there is a limited number of opportunities to make an impact and capture investor’s interest. At the same time all forms of communication include written material presenting an investment proposal. The quality of the written material indirectly provides information to a prospective investor on the professional level and reliability of the people behind the project. Therefore, it is of utmost importance to send the right message from the beginning.
In contrast to speculative or opportunistic investors, professional ones take time to perform a thorough analysis of available opportunities, both with respect to their absolute merit and in comparison to others.
Information material for prospective investors includes:
- Teaser: short presentation of an investment proposal clearly stating the opportunity, which requires through understanding of the business, industry and shareholders’ expectations.
- Information Memorandum: a detailed analysis of the company, which is provided to investors following preliminary expression of interest and signing of Confidentiality Agreement.
